Link Building Reviews and Comparisons
Independent reviews of link building services, agencies and marketplaces, plus roundups and head-to-head comparisons, judged on the same criteria.
These reviews look at the companies that sell link building, from fixed-price services and marketplaces to full agencies, and say who each one suits and who should look elsewhere.
Every vendor is judged on the same six things: link quality, pricing, transparency, turnaround, reporting and support, and fit. Reviews are based on each company's own website, published pricing and terms, with the date the information was checked. There are no star ratings and no paid placements, and we don't claim first-hand testing we haven't done. The full method is on the about page.
Disclosure: Link Building Guide is written by Joe Davies, co-founder and CEO of fatjoe, and fatjoe and Bazoom are owned by the same parent company. Both are reviewed and compared here against the same criteria as everyone else, and every page that covers them carries a note at the top. You can read how vendors are reviewed to see exactly what we look at.
If you're not sure what kind of provider you need, start with the roundups: best link building services, best link building agencies, best link building marketplaces, best digital PR agencies and best guest post services. The outsourcing link building guide explains the difference between the models.
Every vendor reviewed
| Vendor | Type | Best for |
|---|---|---|
| fatjoe | Productised service | Agencies reselling white label links at fixed DR-tier prices |
| The HOTH | Productised service | Buying links and other SEO services from one supplier |
| Loganix | Productised service plus marketplace | Switching between curated links and picking sites yourself |
| Rhino Rank | Productised service | Low entry prices with white label reports |
| Outreach Monks | Productised service | Approving every guest post site before outreach |
| Click Intelligence | Agency with an online link shop | UK agencies wanting an optional pre-approval step |
| Authority Builders | Marketplace, packages and managed service | A traffic promise on guest posts |
| uSERP | Agency | Funded SaaS and B2B brands on a monthly retainer |
| Siege Media | Agency | Earning links through content and digital PR |
| Adsy | Marketplace | A very large inventory at low prices |
| iCopify | Marketplace | A low deposit with escrow protection |
| Collaborator | Marketplace | Filtering sites by verified traffic data |
| WhitePress | Marketplace | European and multilingual placements |
| Bazoom | Marketplace with client managers | A marketplace with human support |
| PressWhizz | Marketplace plus managed service | Fast delivery and white label reselling |
Head-to-head comparisons
All reviews and comparisons
Best link building services
Ten link building services compared on price, minimums, who picks the sites and white label, grouped by use case rather than a ranking.
fatjoe Review: Services, Pricing and Who It Suits
A fair look at fatjoe's link building services, with published prices, turnaround, guarantees, how much control you get and who it suits.
fatjoe vs The HOTH: Which Link Building Service Fits You?
fatjoe and The HOTH compared on link pricing, turnaround, site control, reporting, white label and guarantees, from each company's own site.
uSERP Review: Packages, Pricing and Who It Suits
An independent uSERP review covering its link building packages, published monthly pricing, contract terms, reporting and who the agency suits.
Best link building agencies
Eight link building agencies and managed services compared on monthly minimums, contracts, site control and white label, organised by use case.
fatjoe vs Loganix: Managed Outreach or Approve-Your-Sites?
fatjoe vs Loganix compared on pricing, site approval, marketplace access, turnaround, white label reporting and link guarantees.
Siege Media Review: Content, Digital PR and Pricing
An independent Siege Media review: what the agency does, its published minimums for content and digital PR, contract terms and who it suits.
The HOTH Review: Link Building Services, Pricing and Fit
The HOTH reviewed from its own published information, covering link building prices, HOTH X managed SEO, turnaround, guarantees and who it suits.
Adsy Review: How the Guest Post Marketplace Works
An independent Adsy review: how the guest post marketplace works, who sets prices, refund and link removal terms, and who it suits best.
Best link building marketplaces
Eight link building marketplaces compared on inventory, fees, minimum deposits, guarantees and white label, grouped by what each one is best for.
fatjoe vs Rhino Rank: Two UK White Label Link Builders Compared
fatjoe vs Rhino Rank compared on per-link pricing, how tiers are measured, turnaround, white label reports, managed options and guarantees.
Loganix Review: Guest Posts, Niche Edits and Pricing
Loganix reviewed from its own site, covering guest post and niche edit prices, the self-serve marketplace, turnaround, guarantees and who it suits.
Authority Builders Review: Products, Prices and Terms
An independent Authority Builders review: guest post, link insertion and high-authority link prices, ABC Plus plans, guarantees and who it suits.
Bazoom Review: How the Link Marketplace Works and What It Costs
Bazoom reviewed from its own site and terms, covering how the marketplace works, fees, content, publication time, the 12-month guarantee and who it suits.
Best digital PR agencies
Eight digital PR agencies and services compared on pricing, approach, location and white label, grouped by use case so you can shortlist faster.
fatjoe vs Bazoom: Managed Outreach or a Media Marketplace?
fatjoe vs Bazoom compared: managed English-language outreach against a multi-market media marketplace, on price, control, speed and guarantees.
Best guest post services
Nine guest post services compared on price per post, turnaround, guarantees, site approval and white label, grouped by what each does best.
Collaborator Review: Marketplace Fees, Guarantees and Fit
An independent Collaborator.pro review: how the guest post marketplace works, its 10% deposit fee, link guarantees, filters and who it suits.
Rhino Rank Review: Curated Links, Guest Posts and Pricing
Rhino Rank reviewed from its own site, covering curated link and guest post prices, managed plans, turnaround, refunds and who the service suits.
The HOTH vs Loganix: Which Link Building Service Should You Use?
The HOTH vs Loganix compared on guest post and niche edit pricing, site approval, marketplace access, turnaround, reporting and guarantees.
iCopify Review: Guest Post Marketplace, Prices and Terms
An independent iCopify review: how the self-serve guest post marketplace works, starting prices, escrow, refund terms and who it suits best.
PressWhizz Review: Link Marketplace, Pricing and Guarantees
PressWhizz reviewed from its own site and refund policy, covering the marketplace, managed service, delivery claims, the 12-month guarantee and fit.
The HOTH vs Rhino Rank: US vs UK Link Building Compared
The HOTH vs Rhino Rank compared on guest post and link insertion pricing, delivery targets, white label reporting, managed services and guarantees.
Loganix vs Rhino Rank: Approve Your Sites or Trust the Tier?
Loganix vs Rhino Rank compared on guest post and niche edit pricing, site approval, marketplace access, turnaround, white label and guarantees.
Outreach Monks Review: Guest Post Prices and Process
An independent Outreach Monks review: published guest post prices by DR tier, how outreach and site approval work, guarantees and who it suits.
WhitePress Review: Sponsored Articles, Pricing and Warranty
WhitePress reviewed from its own site and terms, covering how the marketplace works, pricing, publication times, the 36-month warranty and who it suits.
Bazoom vs WhitePress: Two European Link Marketplaces Compared
Bazoom vs WhitePress compared on how pricing works, inventory and languages, content, publication speed, reporting and publication guarantees.
Click Intelligence Review: Link Building Prices and Fit
Click Intelligence reviewed from its own site and terms, covering blogger outreach and curated link prices, pre-approval, turnaround and guarantees.
PressWhizz vs WhitePress: Which Link Marketplace Fits?
PressWhizz vs WhitePress compared on how prices are set, inventory, publication speed, white label reselling, managed services and guarantees.
Adsy vs Collaborator: Guest Post Marketplaces Compared
Adsy vs Collaborator compared on publisher pricing, platform fees, inventory, filters, approval windows, disputes and placement guarantees.
fatjoe Alternatives: 7 Link Building Services Worth a Look
The best fatjoe alternatives by use case, from site pre-approval and marketplaces to managed SEO and non-English links, with pricing models.
The HOTH Alternatives: 6 Options by What You Need
The HOTH alternatives by use case: faster turnaround, site approval, longer link guarantees, monthly packages and premium managed link building.
Loganix Alternatives: 6 Link Building Options by Use Case
Loganix alternatives by use case: cheaper managed links, pre-approval in GBP, marketplaces that accept your own content, and white label resale.
Rhino Rank Alternatives: 6 Link Building Services by Use Case
Rhino Rank alternatives by use case: DR-based tiers, site pre-approval, GBP pricing, managed SEO, monthly packages and multi-market marketplaces.