Bazoom Review: How the Link Marketplace Works and What It Costs
Bazoom reviewed from its own site and terms, covering how the marketplace works, fees, content, publication time, the 12-month guarantee and who it suits.
Bazoom is a Danish link building platform where you browse publishers, choose the sites you want and pay per link, with content included in the price. It charges no sign-up fee, subscription or platform fee, and it also offers managed help for buyers who don't want to pick sites themselves.
This review is based on Bazoom's own website and terms and conditions, checked in October 2026. It follows the site's review criteria and doesn't claim first-hand testing.
Best for: SEOs and agencies who want to choose every site themselves, especially for European and multi-country campaigns, without paying a subscription.
Not ideal for: anyone who wants to see prices before creating an account, or who expects cash refunds rather than replacements or credit.
What is Bazoom?
Bazoom describes itself as a full-service link building platform that combines a self-serve marketplace with managed services and a content team. It lists offices in Aarhus and Copenhagen in Denmark and in Miami, and names Nicolai Klausen as founder. Search demand for the brand is mostly European, which matches its multi-country focus.
Because Bazoom sells paid placements, Google's spam policies are relevant: paid links that pass ranking credit without rel="sponsored" or nofollow are treated as link spam. The guide to buying backlinks explains how to weigh that risk.
What services does Bazoom offer?
| Service | What it is |
|---|---|
| Marketplace placements | Choose a publisher, order an article with your link |
| Link insertions | Your link added to existing content (niche edits) |
| Guest posting | A new article on the publisher's site (guest posting) |
| Editorial outreach | Outreach-led placements |
| Digital PR | Campaign-based coverage (digital PR) |
| Broken link building | Replacing dead links with yours |
| Content | Articles written by Bazoom's content team |
Bazoom says its network covers "over 80,000 media outlets", and its marketplace lets you filter by Ahrefs, Moz and Semrush metrics as well as content category.
How much does Bazoom cost?
Bazoom's pricing page puts three numbers up front: $0 to sign up, $0 subscription and $0 fees. You pay only for the links you buy, and Bazoom says each price includes both the content and the publication.
| Cost item | What Bazoom says (October 2026) |
|---|---|
| Sign-up | $0 |
| Subscription | $0 |
| Platform fees | $0 |
| Per-link prices | Set per publisher, visible inside the platform, not published publicly |
| Content | Included in the link price |
| VAT | Prices exclusive of VAT, per its terms |
| Invoices | Payable within 8 days of receipt, per its terms |
The pricing page explains what drives cost (niche competition, authority metrics, content requirements, volume) but doesn't publish actual per-link prices, so you'll need a free account to compare. For typical market rates, see the link building cost guide.
How ordering works, and how much control you get
On the marketplace you set the filters, pick the publisher and supply the target URL and anchor text. That's maximum control over where your link appears, and it also means the vetting is your job: check each site's real organic traffic, topical fit and outbound links before you buy, as covered in the link building marketplaces guide.
If you'd rather not choose, Bazoom's homepage mentions client managers who help with strategy, plus a managed service where its team handles outreach.
Turnaround and guarantees
| Promise | What Bazoom says |
|---|---|
| Publication time | "4 days avg. publication time" (an average, not a deadline) |
| Link stays live | Article guaranteed to stay published for at least 12 months |
| Article removed early | Replacement publication of equivalent value, or a credit note |
| Order can't be completed | Credit note to your Bazoom credit account |
| Cash refunds | Not set out in the terms checked |
| Support | "24/7 Support worldwide" |
The terms also note that Bazoom acts as an intermediary and that continued hosting depends on each publisher's editorial policy, which is honest about how marketplaces work.
Reporting and support
Bazoom mentions custom reporting for agency partners and 24/7 support with dedicated client managers. Its public pages don't detail what a report contains, so ask for a sample if white label reporting matters to you (see white label link building for what to look for).
Bazoom pros and cons
| Pros | Cons |
|---|---|
| No sign-up, subscription or platform fees | Per-link prices only visible after signing up |
| You choose every site, with Ahrefs, Moz and Semrush filters | Vetting each site is your responsibility |
| Content included in the link price | Remedies are replacements or credit notes, not cash |
| 4-day average publication time | "80,000+ media outlets" is network reach, not live listings |
| 12-month publication guarantee | Report contents not detailed publicly |
| Managed help available, 24/7 support | Strongest in Europe, less known in the US |
Who should use Bazoom?
Bazoom suits hands-on SEOs who know what a good site looks like and want to pick placements across several countries without a monthly commitment. Agencies that want a fixed-price, done-for-you product, or buyers who'd rather not vet publishers, will find a managed vendor easier.
Alternatives to Bazoom
- WhitePress: a larger European marketplace with a paid 36-month warranty option
- PressWhizz: a marketplace with fast delivery claims and crypto payments
- Loganix: a marketplace plus an expert-selected option, priced in USD
- fatjoe: done-for-you placements at fixed prices, if you don't want to choose sites
For direct comparisons, see Bazoom vs WhitePress and fatjoe vs Bazoom, or the roundup of the best link building marketplaces.
The short version
- Bazoom is a pay-per-link marketplace with no sign-up, subscription or platform fees
- Prices include content but are only visible inside the platform
- You choose every site, so link quality depends on your vetting
- Publication averages 4 days, with a 12-month guarantee backed by replacement or credit
- A good fit for hands-on buyers running multi-country campaigns