Best Link Building Marketplaces Compared
Eight link building marketplaces compared on inventory, fees, minimum deposits, guarantees and white label, grouped by what each one is best for.
A link building marketplace is a platform where you browse publishers, filter them by metrics such as DR and traffic, and buy a guest post or link insertion on the sites you choose. The best one depends on where your audience is, how much vetting you're willing to do, and whether you need to resell the results.
Marketplaces give you the most control and often the lowest prices, but they hand you the quality control too. Nobody stops you buying a link on a site that looks fine in a filter and has no real readers.
This page compares eight platforms using what each says on its own website, checked in October 2026. None was used or tested first-hand.
The marketplaces at a glance
| Marketplace | Type | Pricing model | Minimum | You pick sites? | White label? |
|---|---|---|---|---|---|
| Adsy | Marketplace | Publisher-set price per placement, pay as you go | None stated, sites from $16.5 | Yes | Not stated |
| iCopify | Marketplace | Publisher-set price per placement | $25 minimum deposit | Yes | Yes |
| Collaborator | Marketplace | Publisher price plus platform commission | None stated | Yes | Team accounts, no branded reports stated |
| WhitePress | Marketplace plus optional outreach team | Publisher-set price, no retainer | No minimum deposit | Yes | Not stated |
| Bazoom | Marketplace with client managers | Pay per link, prices shown inside the platform | None, but it suggests $100+ per order | Yes | Not confirmed |
| PressWhizz | Marketplace plus managed service | Per placement, guest posts from $31 | No minimum spend | Yes | Yes |
| Loganix | Marketplace plus curated packages | Per link, marketplace prices shown after sign-up | None stated | Yes, you approve every domain | Yes |
| Authority Builders | Marketplace, packages and managed service | Per link | Guest posts from $160 | Optional | Stated for agencies |
How big is each inventory?
Inventory size is the headline number every marketplace leads with. It tells you how much choice you'll have, not how much of it is any good.
Best for the widest choice at low prices
Adsy claims more than 150,000 platforms, filterable by 20+ metrics including Moz DA, Ahrefs DR and Google Analytics traffic. Sites start at $16.5, you pay as you go with no commitment, and links are published in 7 days on average. Adsy monitors whether links stay live. One thing to read first: its FAQ says purchases are final and non-refundable, with disputes handled through rounds of changes.
Best for a low deposit and escrow protection
iCopify has the lowest barrier to entry here: a $25 minimum deposit and placements from $9.99. It claims 102,658+ vetted websites and a 48-hour average delivery. Money is held until you approve the work, and its FAQ says you get a refund to your balance if an article or link is deleted within 180 days. It also offers white label dashboards for agencies.
Best for verified traffic data
Collaborator stands out on data. Its homepage claims 8,500+ sites with real Google Analytics data, 7,000+ verified through Search Console, and an official Ahrefs integration, across about 45,000 websites in 52 languages. Its FAQ lists a 10% commission on deposits. Placements carry a free 3-month guarantee against deletion, with a paid 12-month extension, and over 75% of deals finish within 48 hours. It's self-serve only, with team accounts but no managed option.
Best for European and multilingual placements
WhitePress, based in Poland, covers 36 languages and claims 148,000+ websites, filterable by more than 50 criteria. There's no minimum deposit and no retainer, and publications carry at least a 12-month guarantee, with an optional 36-month guarantee on some sites. An optional outreach team can choose sites and prepare an offer for you. Prices are only visible after you log in.
Best for a marketplace with human support
Bazoom, from Denmark, describes itself as a partner rather than just a marketplace, with client managers available around the clock. It claims over 80,000 media outlets, quotes an average publication time of about 4 days, and its terms say articles stay published for at least 12 months or you get a replacement or credit note. There's no minimum spend, though it says it suits budgets of $100 or more per order. Its pricing pages give mixed messages about a subscription, so check what you'll pay before signing up.
Best for speed and white label reselling
PressWhizz says 95% of orders are delivered within 24 hours and lists guest posts from $31 and niche edits from $33, with no minimum spend. Its reseller programme offers dashboards and reports branded with your logo and domain. It's a young platform (public launch September 2024, per its about page), and its marketing pages promise replacements its terms don't guarantee, so read both.
Best for switching between self-serve and curated
Loganix and Authority Builders both run marketplaces alongside packages where their own team picks the sites. Loganix says you approve every domain in its marketplace and get unbranded deliverables. Authority Builders lets you browse inventory or set metrics and let its team choose, with guest posts from $160. This suits buyers who want to pick some sites themselves and hand others off.
How to choose a link building marketplace
The link building marketplaces guide explains how marketplaces compare with managed services and agencies. Before you spend, run every site through the same checks.
| Check | Why it matters | How to check |
|---|---|---|
| Real organic traffic | DR alone is easy to inflate | Look up traffic in Ahrefs or Semrush, or use verified GA data where offered |
| Relevance | An off-topic link adds little | Read the site's recent posts, not just its category tag |
| Outbound links | Sites that sell to everyone dilute every link | Check how many posts are obviously sponsored |
| Link attributes | Some sites mark links rel="sponsored" |
Ask, and read the dofollow vs nofollow guide |
| Guarantee length | Links do get removed | Compare guarantee terms, from 3 months to 36 |
| Refund route | Some refund to a balance, some not at all | Read the terms, not the sales page |
Buying placements carries risk under Google's spam policies, which treat paid links that pass ranking credit without rel="sponsored" or nofollow as link spam. The buying backlinks guide covers how to vet a site before you pay. If you'd rather someone else did the vetting, the best link building services page covers managed options, and guest posting explains what a good placement looks like.
The short version
- Marketplaces give you control and low prices, but the vetting is your job
- Adsy and WhitePress claim the largest inventories, at about 150,000 sites each
- iCopify has the lowest entry point, with a $25 deposit and escrow
- Collaborator leads on verified traffic data; WhitePress on European languages
- Bazoom and PressWhizz add human support or fast delivery and white label
- Check traffic, relevance and the refund terms on every site before you buy