Link Building Guides
Every core link building guide in one place: backlinks, anchor text, referring domains, link schemes, tools, audits and more, explained with diagrams.
Link Building: The Complete Guide
Link building is getting other websites to link to yours. How it works, which strategies still earn rankings, what it costs and how to start.
Read this guideWhat Are Backlinks? A Plain-English Guide
A backlink is a link from another website to yours. How they work, why Google still cares, and what separates a good link from a useless one.
Read this guideWhite Hat vs Black Hat Link Building: Where the Line Really Sits
White hat link building earns links Google's policies allow, black hat manipulates rankings. Where every tactic sits, plus the grey hat middle.
Read this guideHow to Get Backlinks (Earn, Ask or Pay)
How to get backlinks in 2026. The methods that still work, how to choose between earning, asking and paying, and a simple plan for your first links.
Read this guideLink Schemes: What Google Penalises and Why
What Google counts as link spam, from paid links and link exchanges to link farms, plus a short history of Penguin and what happens if you're caught.
Read this guideWhat Is Anchor Text? Types, Examples and What Ratio to Use
Anchor text is the clickable words in a link. The 7 types with examples, why the mix matters, and how to keep yours looking natural.
Read this guideHow Many Backlinks Do You Need to Rank?
How many backlinks you need depends on who ranks above you. How to measure the referring domain gap and turn it into a monthly link target.
Read this guideLink Building Tools: What Each One Does and What It Costs
The link building tools worth paying for, the free ones that cover the basics, and which tool does which job, with pricing checked in October 2026.
Read this guideLink Building Outreach Email Templates That Get Replies
Six outreach email templates for link building: broken links, resource pages, mentions, guest posts and PR, with an annotated example.
Read this guideReferring Domains Explained: What They Are and Why They Matter
A referring domain is a unique website that links to yours. How they differ from backlinks, why they matter more for rankings, and how to grow them.
Read this guideDofollow vs Nofollow Links: What's the Difference?
Dofollow vs nofollow links explained. What each rel attribute tells Google, whether nofollow links still help SEO, and how to check any link.
Read this guideHow to Do a Backlink Audit (and When to Disavow)
How to check your backlinks, judge which ones matter, and decide whether to keep, monitor or disavow, based on what Google actually says.
Read this guideDomain Rating vs Domain Authority: DR and DA Compared
Domain Rating (Ahrefs) vs Domain Authority (Moz). How each is calculated, why neither is a Google metric, and what counts as a good score.
Read this guideInternal Linking for SEO: Structure, Anchors and Audits
Internal linking connects pages on your own site. Why it matters for SEO, how to build a hub and spoke structure, and how to audit the links you have.
Read this guideLink Building Case Studies: How to Tell a Real One From Marketing
What a credible link building case study should show, the red flags that give weak ones away, and how to measure your own campaign honestly.
Read this guideWhat Is Link Juice? How Authority Flows Through Links
Link juice is SEO slang for the authority a link passes from one page to another. How it flows, what limits it and how to make the most of it.
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